How to Say “Best seller” in Chinese

Variants by register

When to use it

畅销 literally means 'smoothly sell'; 畅 (chàng) meaning flowing/unimpeded and 销 (xiāo) meaning to sell. You'll see 畅销品 or 畅销款 (chàng xiāo kuǎn, 'best-selling style') on price tags and Taobao/Tmall listings constantly. In casual speech, most people just ask 哪个卖得最好? (Which one sells best?) rather than using the noun form. On Xiaohongshu and Douyin, you'll often see 爆款 (bào kuǎn, 'explosive style') instead; that's the internet-era version of best-seller, implying something has gone viral.

Example sentences

• 这是我们店里的畅销品。

  Zhè shì wǒ men diàn lǐ de chàng xiāo pǐn.

  This is our store's best seller.

• 哪款手机卖得最好？

  Nǎ kuǎn shǒu jī mài de zuì hǎo?

  Which phone sells the best?

• 这个颜色是爆款，经常断货。

  Zhè ge yán sè shì bào kuǎn, jīng cháng duàn huò.

  This color is a hit; it's often out of stock.